General Motors MSDC 2015 Campaign
The Campaign
General Motors partnered with VIP Pedicab for the MSDC 2015 conference to maximize their brand presence in downtown San Diego. The GM-branded pedicab fleet delivered complimentary rides to conference attendees, creating a premium transportation experience that doubled as high-impact mobile advertising throughout the Convention Center district.
Campaign Details
General Motors
MSDC 2015
Branded pedicab fleet
Conference duration
San Diego Convention Center
Event Sponsorships
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"HIGHLY RECOMMEND! Professional, attentive, and FUN! Great brand awareness for our conference attendees." — Kari S., UnitedHealthcare
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