Case study / Event Sponsorships

General Motors MSDC 2015 Campaign

General Motors partnered with VIP Pedicab for the MSDC 2015 conference to maximize their brand presence in downtown San Diego. The GM-branded pedicab fleet delivered complimentary rides to conference attendees, creating a premium transportation experience that doubled as high-impact mobile advertising throughout the Convention Center district.

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  • General Motors
  • Conference duration
  • Branded pedicab fleet
  • San Diego Convention Center
General Motors MSDC 2015 Campaign — General Motors pedicab advertising campaign at MSDC 2015 in San Diego Convention Center

The Campaign

Campaign Details

  • Client General Motors
  • Event MSDC 2015
  • Fleet Branded pedicab fleet
  • Duration Conference duration
  • Market San Diego Convention Center
  • Category Event Sponsorships

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