HP-branded pedicabs outside the San Diego Convention Center

B2B / Conference

HP conference

HP paired StorageWorks creative with complimentary transportation for conference attendees.

ClientHewlett-Packard

EventSan Diego tech conference

DurationMulti-day conference

FleetBranded pedicab fleet

01 / The challenge

THE BRIEF

HP wanted its StorageWorks Direct Attached Storage hardware to stand out while giving prospective clients a distinctly San Diego experience.

02 / The concept

THE BIG IDEA

Combine useful conference transportation with branded pedicabs, turning each ride into a direct touchpoint with enterprise IT attendees.

03 / On the street

THE EXECUTION

A branded fleet served the Convention Center area during the multi-day event, connecting campaign creative with complimentary attendee transportation.

Cisco-branded pedicabs lined up for a San Diego convention

Stryker-branded pedicabs ready for conference attendees

Beyond the booth

WHY IT WORKED

HP extended its product presence beyond the booth and into the daily movement of its conference audience.

B2Baudience focusMulti-daycampaign windowRide+ branded touchpoint

Next campaignHaunted Mansion

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