Stryker-branded pedicabs ready for conference attendees

Conference sponsorship

Stryker conferences

Two fleet plans matched Stryker’s presence to the scale and schedule of each conference.

ClientStryker

EventAAO-HNS & CNS Conferences

Duration3–4 days per conference

Fleet6–23 branded pedicabs

01 / The challenge

THE BRIEF

Stryker needed sustained visibility around two different medical conferences, each with its own audience size and operating window.

02 / The concept

THE BIG IDEA

Scale the activation rather than force both events into one package: six branded pedicabs for AAO-HNS and twenty-three for CNS.

03 / On the street

THE EXECUTION

The fleets operated around the Convention Center and downtown, keeping Stryker’s message visible as attendees traveled between hotels, sessions, and restaurants.

HP-branded pedicabs outside the San Diego Convention Center

Custom-wrapped sponsor pedicabs at a San Diego convention

Right-sized for each event

WHY IT WORKED

The campaign gave each conference a right-sized street presence across multiple days and attendee touchpoints.

6–23branded pedicabs3–4days per event2medical conferences

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