THE BRIEF
CBS needed to launch its Star Trek reboot into a packed Comic-Con environment and break through a dense field of competing entertainment activations.
All campaigns
Entertainment / Comic-Con
CBS Star Trek
Full-fleet Star Trek creative and complimentary rides gave CBS a moving presence throughout Comic-Con week.
ClientCBS
EventSan Diego Comic-Con
DurationComic-Con week
FleetFull fleet branded pedicabs
THE BIG IDEA
Use fully wrapped pedicabs as both mobile creative and a welcome free-ride service for fans.
THE EXECUTION
CBS partnered with VIP Pedicab, VIP Outdoor Media, and Elite Pedicab on a full-fleet activation across downtown and the Gaslamp Quarter.
A convention-wide presence
WHY IT WORKED
The campaign carried the Star Trek creative directly into fan traffic and made the brand part of the convention’s shared street experience.
Fullfleet brandingFreefan ridesSDCClaunch moment
Next campaignHP conference
Start a campaign
WANT YOUR BRAND IN THE NEXT CASE STUDY?
Start with your event and audience. We’ll help you shape a campaign people can see, use, and remember.
Get my campaign plan