THE BRIEF
Cisco Live fills downtown San Diego with attendees moving between the Convention Center, their hotels, and the Gaslamp Quarter. Cisco wanted its brand on those streets all conference week—not only inside the venue.
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Tech conference / Convention sponsorship
Cisco Live
A sponsored fleet of 89 electric pedicabs delivered 520,000 branded impressions for Cisco Live 2025.
ClientCisco
EventCisco Live 2019 & 2025, San Diego
DurationConference week
Fleet89 electric pedicabs (2025), 100+ (2019)
THE BIG IDEA
Sponsor the ride itself. Cisco-branded pedicabs give attendees free rides around downtown, turning every short trip into time spent with the brand and putting the creative in front of everyone else on the street.
THE EXECUTION
For Cisco Live 2019, Cisco sponsored over 100 pedicabs giving free rides all over downtown. For Cisco Live 2025, 89 fully electric branded pedicabs ran across the city’s highest-traffic zones—the Gaslamp Quarter, the Marina District, and the Convention Center corridor—with GPS tracking on every vehicle for reporting on routes, rider counts, and impression density.
Campaign video
WATCH THE FLEET.
Measured, not estimated
WHY IT WORKED
The 2025 campaign delivered 520,000 branded impressions, measured with GPS-tracked routes rather than estimated afterward. Cisco has come back to the same format across multiple editions of Cisco Live in San Diego.
520Kbranded impressions (2025)89electric pedicabs (2025)100+sponsored pedicabs (2019)
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HOW A CAMPAIGN LIKE THIS COMES TOGETHER
Every campaign starts with the event footprint: where your audience sleeps, eats, and moves between sessions. From there we size the fleet, set operating hours and routes, and coordinate wrap production with your creative team—usually one to two weeks from approved artwork. On the street, professional drivers run the plan, and you get the agreed reporting after the event.
Formats used in campaigns like Cisco’s:
- Convention Pedicab Sponsorship: A branded fleet, complimentary rides, and a street-level welcome for the people you came to meet.
- Mobile Billboard Advertising: Eye-level creative that moves through downtown instead of waiting for the crowd to find it.
- Branded Event Transportation & Shuttles: Branded shuttles and last-mile event transportation for conferences, client events, celebrations, and hosted experiences.
See every campaign on the work page, check specs and rates in the media kit, or browse the San Diego convention calendar.
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