Once Upon a Time at Comic-Con
The Campaign
ABC's hit show Once Upon a Time needed to make a statement at Comic-Con: This is not your parent's bedtime story. The custom pedicab sponsorship ran throughout San Diego's Gaslamp Quarter and the Convention Center during Comic-Con from 2012 to 2014. ABC wanted to promote their new hit show and ensure maximum visibility among the 130,000+ attendees flooding downtown San Diego each year.
Campaign Details
ABC
San Diego Comic-Con 2012–2014
Custom pedicab sponsorship
Comic-Con week (recurring)
Gaslamp Quarter & Convention Center
Comic-Con Sponsorship
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