The Dynamic Trio: Cinemax, Comic-Con and VIP Pedicab
The Campaign
VIP Pedicab working along with Cinemax's marketing team, created a full canopy design that stood out at Comic-Con. This design, along with the sponsored free pedicab rides, ensured that convention attendees remembered Cinemax and Banshee. The eye-catching wraps turned every ride into a mobile advertisement, generating buzz across social media and providing Cinemax with street-level brand dominance throughout the Gaslamp Quarter.
Campaign Details
Cinemax
San Diego Comic-Con
Full fleet branded pedicabs
Comic-Con week
Gaslamp Quarter & Convention Center
Comic-Con Sponsorship
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"HIGHLY RECOMMEND! Professional, attentive, and FUN! Great brand awareness for our conference attendees." — Kari S., UnitedHealthcare
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