CBS Takes Comic-Con to a New Level
The Campaign
Once again, CBS turned to VIP Pedicab, VIP Outdoor Media and Elite Pedicab. This time, to promote their reboot of the iconic classic Star Trek at San Diego Comic-Con. The week of Comic-Con is insanely hectic, with masses of people crowding downtown San Diego and many brands vying to compete with each other. CBS needed a way to cut through the noise — and fully wrapped pedicabs delivering free rides became the talk of the convention floor.
Campaign Details
CBS
San Diego Comic-Con
Full fleet branded pedicabs
Comic-Con week
Downtown San Diego & Gaslamp Quarter
Comic-Con Sponsorship
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