THE BRIEF
HBO needed to keep its flagship series visible in a crowded fan environment while reaching attendees beyond traditional media placements.
All campaigns
Entertainment / Comic-Con
Game of Thrones
A five-year sponsorship made Game of Thrones a recurring part of the downtown Comic-Con landscape.
ClientHBO
EventSan Diego Comic-Con 2011–2015
DurationFive consecutive years
FleetFull fleet branded pedicabs
THE BIG IDEA
Wrap the fleet in Game of Thrones creative and offer free rides through the neighborhoods where attendees stayed, gathered, and moved throughout the week.
THE EXECUTION
The campaign returned for five consecutive Comic-Cons, combining full-fleet branding with rides around the Gaslamp Quarter, Convention Center, and nearby hotels.
A five-year campaign platform
WHY IT WORKED
The long-running activation established a repeatable model for entertainment brands: high-frequency street presence paired with a service fans actively sought out.
5consecutive years2011–15campaign runFullbranded fleet
Next campaignStryker conferences
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