THE BRIEF
Fox needed a creative way to promote the second season of The Orville during San Diego’s busiest fan week, when dozens of entertainment campaigns compete for the same audience.
All campaigns
Entertainment / Comic-Con
The Orville
A custom branded fleet helped The Orville become part of the Comic-Con street experience.
ClientFox Networks
EventSan Diego Comic-Con
DurationComic-Con week
FleetCustom branded fleet
THE BIG IDEA
Pair bold show creative with a fan-friendly service: branded pedicabs operating around the Gaslamp Quarter and Convention Center.
THE EXECUTION
VIP Outdoor Media coordinated a customized mobile media campaign with a branded fleet that made the show visible throughout the event footprint and gave fans a memorable way to ride.
A fan favorite on the street
WHY IT WORKED
The pedicabs became a fan-facing extension of the show’s Comic-Con presence—visible in the crowd and useful in the same moment.
FOXentertainment partner360°mobile brand presenceSDCCevent-week activation
Next campaignGame of Thrones
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